DIRECTOR OF INTERACTIVE MARKETING

GOLDLINE INTERNATIONAL, INC.

The Water Garden complex in Santa Monica, California is home to Goldline International, Inc. Since 1960, we have assisted investors and collectors by offering a full range of precious metals products. Become a part of our distinctive team and you will be enriched by the dynamic culture of our thriving, fast paced company and industry.

We are currently accepting resumes for qualified candidates in the job title of:

DIRECTOR OF INTERACTIVE MARKETING

Essential Duties and Responsibilities including, but not limited to the following:

  • Provide expert counsel for strategic direction of all interactive marketing efforts.
  • Leverage in-house and vendor talent to implement online marketing programs including: display, paid search, email, organic search optimization and social media.
  • Act as control point for all consumer facing programs involving interactive media.
  • Lead web design efforts to improve www.goldline.com home page, www.goldline.com store and site design for usability and SEO.
  • Design and develop companion tools (mobile, social media applications, etc.) to enhance user experience.

ADDITIONAL RESPONSIBILITIES

  • Concurrently manage the progress of multiple web design projects.
  • Manage the work product of vendors and internal resources.
  • Direct and inspire the efforts of a creative interactive marketing team.
  • Continuous study of products, clients, applicable technologies, competitors, and industry trends.
  • Strategize using demographic and psychographic consumer segmentation.
  • Continually update existing online marketing material to improve effectiveness.
  • Report on market climate, competitive position and specific sales opportunities, as part of long-term business planning.
  • Maintain a consistent corporate image throughout all levels of interactive web design, public relations, and media marketing efforts
  • Carry out supervisor responsibilities in accordance with Company policy and applicable laws.

QUALIFICATIONS

  • Bachelors or Master’s degree from an accredited college or university.
  • Experience with SEO/SEM best practices, ranking and analysis tools.
  • Strong working knowledge of Excel and other Microsoft Office applications, html editors, rich media applications, video media formats.
  • Strong familiarity with online resources including web application tools, software, forums and blogs.
  • Thorough understanding of Online Analytics tools, graphic design software, HTML, CSS, JavaScript, and DHTML.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to meet deadlines, handle pressure and manage multiple projects simultaneously.

HOW TO APPLY

    We invite you to express your interest in our position above by submitting your resume and salary history to glmarketing@goldline.com. Additionally, we welcome you to learn more about Goldline International, Inc. at www.goldline.com.

    Best wishes and good luck with your job search!

    Goldline International, Inc.  Team

    EEO/AA