DIRECTOR OF MASS MEDIA AND PUBLIC RELATIONS

GOLDLINE INTERNATIONAL, INC.

The Water Garden complex in Santa Monica, California is home to Goldline International, Inc. Since 1960, we have assisted investors and collectors by offering a full range of precious metals products. Become a part of our distinctive team and you will be enriched by the dynamic culture of our thriving, fast paced company and industry.

We are currently accepting resumes for qualified candidates in the job title of:

DIRECTOR OF MASS MEDIA AND PUBLIC RELATIONS

Essential Duties and Responsibilities including, but not limited to the following:

• Oversee execution of mass media strategies and PR programs to advance brand and reputational goals.
• Leverage in-house talent and external vendors to execute creative development and media plans across all media and technology platforms (including TV, radio, print, internet, offline, mobile, video, and emerging and future technologies).
• Provide expert counsel on brand, consumer targeting strategies, and media buying.
• Use state of the art research techniques to help uncover consumer insights, needs, and motivations.
• Cultivate relationships working directly and frequently with influential members of the media including reporters, editors, columnists and producers in key geographic markets.
• Interact with media buyers and other external vendors.
• Pursue opportunistic publicity on a regional and national level.
• Monitor daily news cycles, search for positive ways in which to tie Goldline to trends.
• Maintain a consistent corporate image throughout all marketing efforts.
• Analyze long term/cumulative impact of marketing programs and make recommendations on strategy and tactics to increase effectiveness.
• Track and communicate campaign performance, CPL, ROI and other business metrics.
• Carry out supervisor responsibilities in accordance with company policy and applicable laws.

QUALIFICATIONS

In addition to having direct experience and demonstrable success in the above areas, you should also possess:

• Bachelors or Master’s degree from an accredited college or university.
• Over five years of experience at comparable organizations; 5+ years of leadership experience; 5+ years of experience with relatable campaigns.
• Exceptional oral and written communication skills; captivating presenter and great listener.
• Strong Microsoft Office skills (Access, Excel, Word).
• Excellent analytical skills.
• Ability to convert strategic plans into tactical execution.
• Proven ability to develop strong professional relationships with customers, clients, colleagues and vendors.
• Ability to integrate diverse viewpoints and opinions.

HOW TO APPLY

We invite you to express your interest in our position above by submitting your resume and salary history to glmarketing@goldline.com. Additionally, we welcome you to learn more about Goldline International, Inc. at www.goldline.com.

Best wishes and good luck with your job search!

Goldline International, Inc.  Team

EEO/AA